Case study · Brand strategy & identity · 2024
Value Axis
A complete identity for a Dubai tax, accounting and IT consultancy that wanted to look like a firm that commands respect before a word is spoken.
Chartered accountants and technology specialists in Dubai, covering VAT, corporate tax, financial reporting, CFO services and IT.
A fresh identity that signals trust and innovation together, lifts market visibility and positions Value Axis as a regional leader.
A full brand system: logo suite, colour, type, stationery, mockups and a pitch deck, ready for every touchpoint.
Design direction
“Look like a firm that commands respect before a word is spoken.”
Design process
Concept ideation
Initial concepts were sketched by hand, alongside abstract geometric approaches, exploring logomarks that convey precision, structure and financial authority.
Three directions
Final logos
Brand system
In the wild
