Value Trust Redesign - Logo | Rohit Byju

Value Trust - Brand Identity Redesign

Project Type: Value Trust Brand Identity Redesign

Purpose: Freelance Project

Key Takeaways: Design Research, Competitor Analysis, Logo Design, Brand Identity, Brand Guidelines, Mockups, Colour Palette, Website Redesign, UI/UX Design

Income Saved/Earned: $5,000

Project Outcomes: Enhanced Brand Identity, Increased Market Visibility, Strengthened Client Trust, Modernized Visual Design, Improved Brand Recognition, and Elevated Competitive Positioning.reness

Value Trust Consultants - Design Strategy

Old Logo

New Redesigned Logo

Re-Design Overview

Initial Concepts

I sketched out a few ideas that made use of the letters V+T+C as well as abstract concepts

Three Logos were finalized for the client to view

Logo Conceptualization

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V

A handshake, universally recognized as a symbol of trust, forms the core of the design.

What does the logo represent ?

The Value Trust Consultants (VTC) logo is an abstract representation of the letter ‘V’, seamlessly blending the concepts of value and trust. The lighter shade symbolizes the client, embodying their trust in the company, while the darker shade represents the strong values upheld by VTC. The smooth and fluid lines of the design reflect adaptability, innovation, sustainability, and a forward-thinking approach, all key attributes of VTC’s modern identity.

Logo Variations

Logo Minimum Clear Space

Logo Mockups

Clear space prevents type, imagery or other graphic elements from interfering with thelegibility of our logo. No graphic elements should encroach the border around the logomark.This space is determined by 50% height of logomark on each side.

Aim:

Create a new and modern Brand Identity that is universally understood, easy to print on business cards and can have multiple applications. There was also a need of different variations that the team could use for various applications.

The use of gradients meant that the logo on the business card did not show up properly. The website was the only location where the logo could be used properly. There were no alternative versions of the logo, which held back the design process immensely.

Drawbacks of Old Design:

I conducted research with the client to understand what they wanted in their final logo. After understanding the drawbacks of the previous logo and their frustrations, I decided to make a logo that would be universally understood and something that their clients would not never forget.

Interview:

Research

"We want something simple"

Insights:

"There shouldn't be too many colors in it"

"Our current clients are small businesses, but our next phase is to expand our business and we need something that will stand out for bigger businesses like banks and big corporations"

"We do not want something that has V or T in it, the logo needs to be able to stand alone and emulate our values"

"Our Color scheme needs to be easily reusable and should be easy to print on business cards and brochures"

"Dubai is a culture that has been built on trust and handshake agreements, we want our clients to trust us with their business and we want to tell them that we have the technical knowledge to do just that"