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Waste Wood
brand
strategy
case study - brand strategy + service design
Year
2022
Role
Strategic Designer
Type
Service Design . Brand
Strategy
Tools
Illustrator . InDesign . Miro . Rhino
Client
Waste Wood
THE BRIEF
Based in Marrickville, NSW, Wastewood is a non-profit organisation that repurposes recyclable wood for eco-conscious clients. Despite their impactful mission, their business model needed improvement to ensure sustainability.
THE GOAL
To enhance their business model, aligning with their eco-conscious values while boosting revenue for long-term success — and to create a brand identity that communicates their mission effectively.
THE OUTCOME
Developed a comprehensive brand strategy and redesigned business model for Wastewood, including a loyalty program that boosted customer retention by 25% and positioned the organisation for sustainable long-term growth.
THE BRIEF
TOOLS USED
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