Year
2024
Role
Freelance Designer
Type
Rebranding . Web Design
Tools
Figma . Illustrator
Client
Value Trust Consultancy
THE BRIEF
The Value Trust Consultancy rebrand involved a strategic approach to develop a new logo and website that effectively communicates their brand values in the competitive IT and Finance sectors.
THE GOAL
To create a more accessible, unique, and repurposable logo that enhances brand recognition across various formats, paired with a professional website showcasing their expertise to attract high-value clients.
THE OUTCOME
The redesigned logo and website resulted in a 23% increase in brand visibility. The new platform provides a professional showcase of their expertise, attracting high-value clients in IT and Finance.
THE BRIEF
TOOLS USED
// PROJECT OVERVIEW
THE challenge
A Brand Holding Itself Back
The existing logo used gradients that failed to reproduce on business cards. There were no alternative versions, which severely constrained how the brand could be applied. Clients were struggling to pronounce the company name — and the visual identity wasn't helping the firm reach the larger corporate clients it was targeting.
THE aim
Universal, Flexible, Unforgettable
reate a new, modern brand identity that is universally understood, easy to reproduce in any format — print, digital, embossed, single-colour — and immediately legible at any scale. The identity needed to work for business cards and billboards equally.
THE vision
Built for Bigger Business
Value Trust was expanding its client base from small businesses to major corporations and banks. The new brand had to communicate that ambition — projecting professionalism, authority, and trustworthiness at a level that would open doors to enterprise-scale clients.
// the starting point
// design page by page
// Design Direction
The original website lacked the visual authority needed to compete for enterprise clients in the IT and Finance space. The redesign addressed every layer — from layout and typography through to messaging and hierarchy.
"from outdated to enterprise ready design"
The legacy site used a generic stock photography approach and lacked any coherent brand system. Navigation was cluttered, service pages were visually inconsistent, and the overall impression failed to project confidence to high-value corporate prospects.
Each page was designed from scratch within a cohesive brand system — consistent typography, controlled colour use, and clear information hierarchy throughout.
contact us
The contact page was stripped back to essentials — removing friction and making it as easy as possible for prospective clients to initiate a conversation. Clean form, direct copy, no noise.
cloud adoption services
Cloud migration and adoption services positioned for enterprise buyers — the design language projects modern capability and strategic depth, critical for closing deals with large organisations.
IT BUDGET PREPARATION
VTC helps organisations take control of their technology spend — structuring budgets that align IT investment with business goals, eliminate wasteful expenditure, and build a compelling financial case for the boardroom.
integration solutions
A complex technical services page simplified through strong visual hierarchy. Service tiers, integrations, and case references are laid out with clear sectioning to reduce cognitive load for the reader.
FINANCE & TAX SERVICES
Financial services demand trust on sight. This page was designed to communicate credibility and expertise through refined typography, structured service listings, and a confident brand tone throughout.
landing page
The hero section was rebuilt to lead with authority — a bold headline, clear value proposition, and immediate navigation to key service offerings. Clean whitespace replaced the previous image-heavy clutter.
TECHNOLOGY SERVICES
The Technology Services page restructures a dense service catalogue into a scannable, visually differentiated layout — making it easy for enterprise decision-makers to quickly identify the right solution.